How a Broken SMS Redirect Can Reduce Deposits by 20%
A practical example of how hidden funnel issues can turn into deposit loss.
Mid-size casino operator | 2 brands| LATAM, Turkey & multi-GEO
A reload campaign was launched and everything looked fine internally. However, deposits started dropping because the SMS redirect link was blocked by a local mobile carrier and part of the redirect path triggered a reputation warning.
GeoBlock Findings
- Main domainOK
- Landing pageOK
- Affiliate trackingOK
- Email linksOK
- SMS redirectBroken in target GEO
- Reputation warningDetected
Impact / Outcome
GeoBlock exposed the hidden funnel break before the operator lost even more revenue.